Project Description

Fight fires with… fire?

This 15-second commercial was part of a campaign Paint It Black TV developed for The Nature Conservancy of Arizona, titled Build The Arizona You Want. This campaign was designed to literally place the outcome of Arizona’s natural resources – namely water and forests – into the hands of its residents. The commercial uses strong visuals and striking sound design of healthy forests and wildlife – contrasted with visuals and audio of devastating fires – along with solid messaging about what has been lost in terms of forest to catastrophic wildfires and what measures are being taken by The Nature Conservancy to combat such fires.