Project Description
Animation to the rescue
Most people only have a negative perception of ketamine. Our client, Ketamine Wellness Centers, asked us to create a marketing video that explained how ketamine infusion therapy could be beneficial to patients with various illnesses, such as depression, chronic pain, PTSD, axiety and OCD. We decided that animation would be our best avenue and chose an easy to understand analogy to break down the complexities of how neurotransmitters like Serotonin, Norepinephrine and Dopamine work within your central nervous system. Animation adds flexibility to a video production like this because it makes possible what’s often impossible to film. Character animation also creates a more “approachable” feel when dealing with sensitive subjects like medical conditions, mental health and other content. This animation was a very successful marketing tool and led to us creating many other animated marketing videos for the same and other clients.
