Run, run as fast as you can
It’s not often we’ve been asked to feature a Gingerbread Man in a healthcare commercial. Or any commercial. In fact, it has happened to us exactly once. Paint It Black TV trekked far north from Arizona up near the Canadian border to film this spot in Cut Bank, Montana but the real distance was between first concept and finished spot. The backstory of how we landed on actually featuring “G-Bread” in this spot for Glacier Community Health Center is too long to dive into here, but trust us – it makes perfect sense. Once we had our sweet hero, the rest was easy. Sure the writing rolls out some sweet puns, but if you’re going to do a Gingerbread Man spot… really do a Gingerbread Man spot! No half measures.