Brand new product line
It’s always a challenge to introduce a brand new product line into a competitive marketplace. That challenge is compounded when the product is a capsule that delivers something as esoteric as “feeling good” in a wide variety of capacities. How do you link something that helps you sleep with a supplement that perks you up and gives you energy? What about when there are over 40 products that treat a huge variety of illnesses and conditions? The common thread to all of these products is that they’re all natural and made from traditional Chinese herbs. We convinced the makers of the Essentia line to let us tell the story of the natural world and show the connection to well being felt by those who use these products.