Project Description

Adding dimension to a magazine show

TV show opens are both easy and difficult at the same time. You need to capture the essence of the show very quickly so you can promise viewers what they’ll be seeing in the minutes ahead but you have the luxury of choosing from some of your best footage from all episodes. We had been handling some of the episode editing for AAA Highroads with Dan Davis for a couple years when he approached us about creating an updated look for the show open. The catch was that the open needed to retain the feel of the travel magazine that the show shared a name with because the two entities were tied together. We wanted the footage to literally leap off the page and have more dimension than a simple magazine page so we incorporated multiple layers of animation, along with some travel elements to encompass a quick capsule that said both “travel” and “good times ahead”.