Very few businesses offer a truly unique product or service. So, in a crowded marketplace, how do you stand out? Easy answer: by building a brand. Your website is the most valuable piece of your digital marketing strategy. It’s the first touch point for most of your potential clients – the opportunity to find the information they’re looking for and to guide them in their decision making. What you do and how you do it are probably simple enough. The philosophy that drives your value in the industry is a crucial part of effective brand marketing. In business, your story is your brand, so the methods and manners in which that story is told are critical influencers on how your customers – whether internal or external – view and value your business.
So how do marketing videos fit into that picture of building your brand? First, people don’t read text on the web. That’s not opinion, it’s researched data. The explosion of online videos reaches farther with each passing day, so visitors expect to see video because it’s the most powerful medium ever created to express ideas. If you’re not utilizing video, chances are high that a competitor offers a better online experience for your potential clients. A well-produced marketing video provides that introduction between you and the customer – bridging the gap between being unfamiliar with how your company operates and making the decision to move forward.
Second, online videos improves your Google search results and that’s important because a search is the number one source used when consumers are making a decision to purchase. YouTube is the second largest search engine in the world and people are craving content, not advertisements. Give them information they can use – actual content – and become their trusted source for all information on that subject.